HONOR
iF Design Award - Service Design, Silver, 2023
CHINA Service Design Conference Ten Outstanding Cases, 2023
Liyang NO.1
Rainbow Highway
CLIENT: Liyang Sport, Radio, Television and Tourism Bureau.
PLANNING: EBENZ
DESIGN: EBENZ
PLACE：LIYANG, CHINA
TIME：2020
Elevating the Tourism Experience Integrating, Innovative Ecological Cultural Tourism, Crafting an Exemplary Business Card for Comprehensive Tourism.
Strategy
Highway Summary
Liyang No.1 Rainbow Highway in Liyang, as the core road connecting urban and rural areas throughout the Liyang city, not only serves its original road functionality but also stands out as a scenic route. Since the addition of the three-color rainbow lines in 2018, it has rapidly become a well-known rainbow highway in the Yangtze River Delta. With an annual influx of 20 million visitors coming to admire its beauty, it has driven the rapid development of tourism across Liyang city.
Service
We Provided
We employ interdisciplinary design thinking, incorporating strategic design, service design, experience design, and brand innovative to present the government with proposals and a visionary plan for the next three years of the Liyang No.1 Highway.
Welcome to contact us
GUANGZHOU, CHINA
(8620) 8429 9280
iamebenz@163.com
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