HONOR
iF Design Award - Packaging Design (the capsule tea), 2021
iF Design Award - Packaging Design (the instant tea), 2021
HONGkONG CGDA, 2021
A' Design Award - Brand Identity, 2021
2R4T
CLIENT: TOUR FOR TEA (2R4T)
PLANNING: EBENZ
DESIGN: EBENZ
PLACE：GUANGZHOU, CHINA
TIME：2020
The Fusion of Tradition and Innovation
" THE NEW GEN OF TEA (TEEN) "
Strategy
Branding Strategy
Chinese tea boasts a history of several thousand years, but with Generation Z emerging as a key consumer force, the Chinese tea market is on the brink of an innovative explosion, revolutionizing traditional ways of tea consumption. 2R4T is at the forefront of innovating tea-drinking methods, breaking through people's preconceptions about Chinese tea with the fusion of "Tradition and Innovation" and introducing the slogan "The New Gen of TEA (TEEN)". The aim is to encourage people to effortlessly enjoy quality tea, introducing innovative products such as tea capsules and instant cold brew tea. In conclusion, 2R4T believes in embracing innovation, savoring life, and that everyone is a 'NEW TEEN' of the era.
Service
We Provided
· Brand Strategy and Positioning
· Brand Identity
· Packaging Design
Primarily focusing on online sales, 2R4T uses a playful and engaging "Thumbs Up" mascot to bring consumers closer, breaking the traditional perception of tea. It dispels the notion that tea is something ancient or requires elevated etiquette.Rather, it is simply a delightful addition to a beautiful life.
The 2R4T instant tea breaks the conventional idea that tea must be brewed with hot water, as it dissolves quickly in water ranging from 0 to 100 degrees Celsius. The packaging adopts the artistic expression of Memphis design, featuring a dialogue transcending time and space between two traditional Chinese figures, Li Bai and Tang Monk, illustrating the exploration of old and new tea-drinking methods.
The 2R4T capsule tea is compatible with the majority of capsule coffee machines on the market. The packaging style adopts the artistic expression of Memphis design, cutting the image into equally sized small frames. The accumulated packaging boxes can be freely assembled by users, creating an endless stacking of images.
Welcome to contact us
GUANGZHOU, CHINA
(8620) 8429 9280
iamebenz@163.com
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