Standing out with distinction, it seamlessly links the perfect curve along the riverside of Zhujiang New Town's CBD, creating a groundbreaking and exquisite masterpiece of its time.
SIYOU Vanke Centre
CLIENT: vanke
PLANNING: EBENZ
DESIGN: EBENZ
PLACE：GUANGZHOU, CHINA
TIME：2019-2020
The Grand Finale of Riverside Economy in Zhujiang New Town.
Strategy
Branding Strategy
Situated at the prime intersection of Guangzhou Avenue and Linjiang Avenue, SIYOU Vanke Center emerges from the water, following the current upstream. Rooted in the overall project context, Yibenxiang distilled the project slogan as "万物向生 临江而聚" (All Things Converge Along the Riverside), empowering the project with sustainable growth to rejuvenate the urban future. Combining brand background and architectural features, the logo design adopts simple lines with a touch of Chinese landscape aesthetics, ensuring a distinctive and recognizable identity.
Service
We Provided
· Brand Strategy and Positioning
· Company Branding
· Touchpoints Innovations
Welcome to contact us
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