Crafting a brand that seamlessly combines Chinese aesthetics with contemporary fashion, offering professional services for women.
M.A.C
CLIENT: M.A.C PLANNING: EBENZ DESIGN: EBENZ
PLACE：FOSHAN, CHINA
TIME：2020
These emotions of joy and sorrow, parting and reunion. 
The moon witnesses waxing and waning, fullness and emptiness. 
There has been nothing perfect since the olden days.
Such is the eternal cycle of life.
—— A classic poem by the renowned Chinese literary figure Su Shi from the Song Dynasty.
Strategy
Branding Strategy
M.A.C Medispa is a high-end medical beauty institution located in Foshan, China. Its brand philosophy is inspired by the poetry of the Chinese literary figure Su Shi. The aspiration is to provide every woman with a journey of confident beauty transformation, akin to the splendid phases of the moon—waxing, waning, fullness, and emptiness—all constituting a wonderful process.
Service
We Provided
· Brand Strategy and Positioning · Brand Image Building
Derived from the classic poem of Su Shi, a renowned literary figure of the Song Dynasty in China, the original verses express the poignant realization that 'people experience joy and sorrow, parting and reunion, and the moon witnesses waxing and waning, fullness and emptiness. In this world, nothing is entirely perfect.
Inspired by these verses, we reinterpret the definition of "Perfection" and derive M.A.C's brand philosophy — everyone is unique and independent, no one is perfect, but we can enjoy the process of gradually becoming a more charming individual in the natural imperfection. We aim to provide every lady with a journey of confident beauty transformation, akin to the splendid phases of the moon. Encouraging the beauty of women is not about pursuing a specific outcome or superficial appearance; it radiates from within, exuding the charm of self-confidence from body to soul. Our hope is that each lady embraces the beautiful journey of self-improvement, much like the wonderful process of the moon's phases. Embrace the imperfections, celebrate uniqueness, and become more captivating.
Welcome to contact us
GUANGZHOU, CHINA
(8620) 8429 9280
iamebenz@163.com
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