Building upon the existing brand foundation of GAC FCA, EBENZ has established a distinctive brand image through symbolic representation. This approach aims to create a strong connection between the brand philosophy and consumers, enhancing affinity and rapidly capturing market share.
GAC FCA
CLIENT: Guangzhou Automobile Group (GAC)
PLANNING: EBENZ
DESIGN: EBENZ
PLACE：GUANGZHOU, CHINA
TIME：2016
Rebuilding a distinctive brand image to convey the concept of "World Class Manufacturing".
Strategy
Branding Strategy
In the design of the brand image for GAC FCA, we have integrated the font style of GAC (Guangzhou Automobile Group) with the standard color palette of FCA (Fiat Chrysler Automobiles), enhancing brand familiarity. We have systematically standardized the brand images of GAC FCA, Fiat, and Chrysler, creating a highly cohesive visual identity.
Through meticulous detailing, we seamlessly incorporate the brand image into the FCA group's "WCM" (World Class Manufacturing) philosophy, creating a seamless integration from product and manufacturing to brand representation.
Service
We Provided
· Brand Image
· Innovation Guidance
· Brand Visual Identity
· Visual Communication
· Innovations in Touchpoints
Welcome to contact us
GUANGZHOU, CHINA
(8620) 8429 9280
iamebenz@163.com
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