A’ Design Award - Packaging Design, Silver, 2021 Asia Design Prize - Packaging Design, 2021 Hongkong HKDA GDC, Silver, 2021 Hiiibrand Design Award, 2021 Hongkong CGDA, 2020 Taiwan Golden Pin Design Award, 2020
engraft
CLIENT: engraft
PLANNING: EBENZ
DESIGN: EBENZ
PLACE:CHINA, Euroupe
TIME:2019-2020
Engrafting Nature and Artifice, Manifesting a Simple Ecological Aesthetic.
Strategy
Design Strategy
engraft's packaging design follows the brand's environmentally friendly approach. Firstly, the packaging is crafted from a single sheet of paper, minimizing ink usage by reducing the printing area. Secondly, the use of printmaking techniques conveys a unique Eastern charm. The subtle hues of "yellow, green, and red" in the artwork are derived directly from the product's natural colors, presenting the "Natural True Colors". Finally, the packaging forms a complete pattern when two pieces are joined together, symbolizing the brand's concept of the "Grafting of Nature and Artifice".