HONOR
A‘ Design Award - Communication Design, Silver, 2021
German Design Award，2021
China TopDigital Innovation Award - Campaign, 2020
Joyous Moments Today
CLIENT: TODAY SHUANG XI
PLANNING: EBENZ
DESIGN: EBENZ
PLACE：GUANGZHOU, CHINA
TIME：2018-2019
Rediscovering the Essence of Double Happiness Culture through the Lens of Contemporary Youth.
Strategy
Branding Strategy
Starting from the current emotional state and consumption scenes of young people, we have embarked on a journey to rediscover the core values of the Double Happiness culture. Expanding into products and concepts with philosophical and aesthetic significance, we aim to encourage young individuals to embrace and appreciate the joy and beauty in life—capturing the essence of "万事皆可贺 万物皆双喜" ("Every event, cause for cheer. Every entity, dual delight dear.").
This exploration has led to an annual cultural marketing campaign themed '国潮兴囍 做返自己' ('Reviving Joy in National Trends, Rediscovering Yourself'), inviting more individuals to participate in the act of "做返自己" ("JUST BE Yourself ").
Service
We Provided
· Brand Positioning
· Brand Planning
· Visual Identity
· Communication Design
· Cultural and Creative Design
· Campaign & Promoting
Welcome to contact us
GUANGZHOU, CHINA
(8620) 8429 9280
iamebenz@163.com
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