iF Design Award - Service Design, 2018
A’ Design Award - Social Design, Golden, 2018
China Red Star Design Award - Service Design, 2019
China ROI Festival - Best Business Creative Award, Silver, 2018
China Top Digital, Bronze, 2019
Hongkong HKDA GDC - Brand Design, 2018
Shenzhen Global Design Award, 2018
Strategically, EBENZ defines "usaaan" as a shared platform where both business and social values coexist. Derived from the action of holding an umbrella, the core concept revolves around 撑 ("support"). Through the power of 互撑 ("Support Each Others"), the platform connects citizens, businesses, government, and society, promoting a positive social energy of "Borrow and Return", "Mutual Assistance and Trust". This strategy aims to awaken and strengthen people's sense of belonging.
Visually, the top-level strategy is represented through the use of black and white stripes inspired by a zebras. In the natural world, zebras have evolved these stripes to confuse predators while running, a key survival tactic.
Applied to the brand culture and visual representation of “usaaan”, the black and white stripes symbolize sunny and rainy days, daytime and nighttime, business, and public welfare. We envision “usaaan”, like a zebra, not becoming a unicorn in the business realm but rather a "Shared Enterprise" that integrates innovation and considers common interests.