Vanke YongQingFang, with its new brand image, has garnered significant attention from citizens, media, businesses, and various sectors. This led to the Phase One investment exceeding expectations, achieving an impressive 80% investment rate. Chinese President Xi Jinping highly praised the transformation achievements of the Vanke YongQingFang project during his visit, acknowledging it as an exemplary model for urban renewal.
Vanke YongQingFang
CLIENT: vanke, Liwan District People's Government of Guangzhou Municipality
PLANNING: EBENZ
DESIGN: EBENZ
PLACE：GUANGZHOU, CHINA
TIME：2016-2017
Innovatively infusing tradition with a fresh perspective. Injecting the new lifestyle concept from a brand perspective into the old neighborhood, awakening a 'micro-revitalization of urban renewal' in the business landscape.
Strategy
Branding Strategy
We keenly understands the sentimental attachment of the people of Guangzhou to the cultural spirit, historical memories, and nostalgic sentiments of Yongqing Street. Leveraging a blend of “tradition + innovation” style, we crafted a completely new brand image for Yongqing Lane. We strategically designed materials such as Key Visuals (KVs) tailored to different stakeholders, contributing to the revitalization of the old street and the continuation of local cultural vibes.
Service
We Provided
· Brand Positioning
· Brand Planning
· Visual Identity
· Communication Design
· Cultural and Creative Design
We keenly understands the sentimental attachment of the people of Guangzhou to the cultural spirit, historical memories, and nostalgic sentiments of Yongqing Street. Leveraging a blend of “tradition + innovation” style, we crafted a completely new brand image for Yongqing Lane. We strategically designed materials such as Key Visuals (KVs) tailored to different stakeholders, contributing to the revitalization of the old street and the continuation of local cultural vibes.
Welcome to contact us
GUANGZHOU, CHINA
(8620) 8429 9280
iamebenz@163.com
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