How to Effectively Manage Liyang No.1 Rainbow Highway, a crucial strategy impacting 22 million people?
Facing a complex web of stakeholders with intersecting interests (urban managers and policymakers, businesses, locals, and tourists), we employ interdisciplinary design thinking, incorporating strategic, service, experience, and brand design. Our aim is to present a compelling proposition and visionary plan for the government regarding the future three years of Liyang No.1 Rainbow Highway, navigating the intricate landscape of city management and policy-making, businesses, and the needs of local residents and visitors.
THE HONOR
iF DESIGN AWARD 2023 - Service Design
CHINA Service Design Conference Ten Outstanding Cases, 2023
SIYOU Vanke Centre
The Grand Finale of Riverside Economy in Zhujiang New Town.
Situated at the superior intersection of Guangzhou Avenue and Linjiang Avenue, the headquarters of Guangzhou Vanke Group, this location strategically gathers core resources in the Greater Bay Area, standing out with distinction. It intricately weaves through the perfect curve of the Pearl River New Town CBD along the riverside, crafting a groundbreaking and exquisite masterpiece of its time.